A new way to play for Oreo India
Creative Strategy
Brand Identity System
Digital Playbook
Done while at DesignBridge. 2021
Of all cookies, there is no one more iconic than Oreo. Their brand is incredibly well-defined globally. This was the challenge we faced when tasked with creating a new visual language for Oreo India that had to be relevant to its family centred audience while staying true to its global DNA.
The solution lay in uncovering all the endearingly playful moments between parent and child. These moments inspired us in creating Oreo India’s new design language: A product of play.
Our new design language has helped to form an inspiring and flexible playbook that is being used by teams across India to build a cohesive look across Oreo’s social media, e-commerce & marketing platforms.
The solution lay in uncovering all the endearingly playful moments between parent and child. These moments inspired us in creating Oreo India’s new design language: A product of play.
Our new design language has helped to form an inspiring and flexible playbook that is being used by teams across India to build a cohesive look across Oreo’s social media, e-commerce & marketing platforms.
Our design language is inspired by moments of endearing playfulness. Whatever we create, it should look like we have had fun making it! Whether an Instagram post or a Facebook story, the visual aesthetic should be inspired from the playful moment they each represent.
This can be brought to life in many ways. It might be as simple as a bold drop shadow on a headline, or the painted background texture to a post, or the collage nature in which it has all been assembled. A rich world of play inviting users to interact with us!
Of course, we need to be uniquely Oreo while we have fun – so there are a few golden rules:
1. Always hero the cookie
2. Always be blue
3. Never take yourself too seriously
This can be brought to life in many ways. It might be as simple as a bold drop shadow on a headline, or the painted background texture to a post, or the collage nature in which it has all been assembled. A rich world of play inviting users to interact with us!
Of course, we need to be uniquely Oreo while we have fun – so there are a few golden rules:
1. Always hero the cookie
2. Always be blue
3. Never take yourself too seriously
