A bold new platform for Cadbury Silk
Brand Identity System
Done while at DesignBridge. 2022
Animations by Bernadina Renata
The team had just successfully redesigned the packaging for Cadbury’s biggest selling brand in India. The challenge now was defining Cadbury Silk’s off-pack look & feel.
In a land where young love is a forbidden fruit, Silk has encouraged young lovers ‘to go further for love’ in their ad campaigns for years. We brought their brand truth to life through our design idea “Statement of love”.
Creating a bold and versatile platform with their iconic ’S’ brand mark, we reignited the power of standing out and standing up for silky taste, messy moments and sweet young love.
In a land where young love is a forbidden fruit, Silk has encouraged young lovers ‘to go further for love’ in their ad campaigns for years. We brought their brand truth to life through our design idea “Statement of love”.
Creating a bold and versatile platform with their iconic ’S’ brand mark, we reignited the power of standing out and standing up for silky taste, messy moments and sweet young love.
